Community Extension Services
The External Programs of the University of Batangas,
formerly Western Philippine Colleges, was formally started way back in May 20, 1985
with the appointment of Mrs. Remedios L. Cilindro as Dean of External Programs.
Nevertheless, the extension services had been an integral part of the school’s plans
and programs since its foundation having provided functional literacy, livelihood
development projects, feeding programs for malnourished children in depressed areas,
coordinated and facilitated the conduct of seminars on drug abuse prevention, responsible
parenthood, nutrition, etc. in various schools and communities in Batangas City
and suburbs, gift giving to indigents and school children during Christmas and Foundation
Days, “Care and Share Program,” “Bigay Puso,” etc.
On December 3, 1985, UB thought of utilizing broadcast media as part of its external
programs to reach out to more people through its moral and family values reformation
program. Miss Maria Cecilia V. Quizon, now Mrs. Verceles, was appointed Project
Director of “Mag-ugnayan Tayo,” a school sponsored radio program aired over “DWAM”
in Batangas City from 3:00-4:00 p.m. every Sunday. The production of the said program
was participated by faculty members, employees and students of UB. In June 1998,
it was given a new title, “Ugnayang Batangueno”, under a new time slot - 11:00-12:00
a.m. every Saturday with Mrs. Maria Cecilia Q. Verceles, Ruby Mayo-Balason and Ritchell
C. Atienza anchoring the program. In January 1999, Rene E. Bersoto, a MassCom student
replaced Mrs. Balason and Mr. Atienza, and in July 2000, Mr. Domingo Q. Catral,
UB Cultural Affairs Coordinator, took over. To further expand its external programs
and through the assistance of Congressman Hernando B. Perez, Dean, College of Law,
and Senator Ramon Magsaysay Jr., the owner of CATV 6 in Batangas City, the Western
Philippine Colleges was able to get a one-hour TV program, 6:00-7:00 p.m. every
Saturday, for free. A VTR Production Team was organized by Atty. Roberto B. Panganiban,
Vice-President for Student and External Affairs, to handle the CATV program which
started airing on December 21, 1992. Since then, “Sulyap sa Kalinangang Batangueño”
became the first CATV school-sponsored program in Batangas which focused on the
Socio-Cultural-Historical heritage of the Batangueños. The said program, however,
was suspended on December 9, 1994 due to the change in programming of the station.
The Board of Trustees, in its desire to extend full support to the Office of the
VP-SEA, merged in May 1994 the positions of Dean, Student Affairs and Dean, External
Programs into the Office of the Director for Student Affairs and External Programs.
Rev. Catalino T. Samonte, the Personnel Officer of the College, was given the position
after the retirement of Mrs. Remedios L. Cilindro. The new Director presented to
the President a proposal for the adoption of a barangay to hold the school’s Outreach
Development Programs. The Board of Trustees approved the said proposal and a survey
was conducted to determine which barangay in the province could be classified as
economically, socially and educationally depressed. The barangay must also have
available raw and indigenous materials, which can be tapped for development and
production. The Director for SAEP conducted the survey for one month with the assistance
of his students in Scientific Report Writing. The result was submitted to the VP-SEA
who endorsed the same to the President for approval by the Board of Trustees. The
BOT acted favorably on the recommendation of the President to adopt Bgy. Madalunot,
Calaca, Batangas as the university’s adopted barangay for 1995 to 2000. The work
program was prepared for the implementation of Project “Alalay Kita” by the SAEP
Director and it was likewise approved for implementation. At the same time, corresponding
programs of each department were prepared and implemented. A seminar workshop was
conducted for the purpose. The untimely death of the Atty. Roberto B. Panganiban,
VP-SEA, on August 6, 1997 hampered some outreach projects of the university which
were funded by the Provincial Government of Batangas. The UB administration, in
response to the need for a VP-SEA, appointed Atty. Jesus V. Mayo, who, like Atty.
Panganiban, was also elected as Provincial Board Member of Batangas. In addition,
a full-time External Programs Coordinator, Mrs. Ruby Mayo-Balason, was appointed
on December 1, 1997 to assist the SAEP Director in implementing the community outreach
programs and projects of the university. During the SY 1995-1996, the university
started a community outreach project solely undertaken by a private educational institution in the province, the Free Evening High School (Evening classes) for
indigent students. The first batch of twenty-three (23) students graduated last
March 2000. In 1999, the Research and Development Center conducted a research about
the Rehabilitation of Mangrove in Barangay Gulod, Calatagan, Batangas. This led
to the espousal of the barangay as the university’s adopted community for 2000 to
2005. A Memorandum of Agreement (MOA) with Barangay Gulod, Calatagan, Batangas,
the University of Batangas, the Apolinario R. Apacible School of Fisheries (ARASOF),
the DENR-Ecosystems Research and Development Service and the DENR-Ecosystems Research
and Development Bureau took effect in March 10, 2000. With this rehabilitation project,
the university decided to “March-On” from Barangay Madalunot, Calaca, Batangas to
its next adopted community, Barangay Gulod, Calatagan, Batangas. Involvement of
the UB family was maximized in rehabilitating the disturbed area of the 58-hectare
mangrove fish habitat in Bgy. Gulod. Students, faculty members and employees participated
in the mass planting of mangrove propagules, establishment of a mangrove nursery,
coastal clean-up, salt iodization processing, cooperative development seminar, leadership
seminar, literacy program and other worthwhile community outreach projects. In 2005,
after a much fruitful relation with Bgy. Gulod, the university moved in to its newly
adopted community, Bgy. Munting Tubig, Ibaan, Batangas. On July 9, 2005, the University
of Batangas, led by Rev. Catalino T. Samonte, SAEP Director, and Bgy. Munting Tubig,
Ibaan, Batangas, led by Bgy. Chairman Dante V. Acebo, signed a Memorandum of Agreement
(MOA) formalizing the adoption of the said barangay as UB’s adopted community for
The Community Extension Services (CES) as a Corporate Social Responsibility
(CSR) of the university envision a dynamic participation, partnership and volunteerism
in providing a holistic development that brings significant impact to the community.
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The Community Extension Services, is committed to promote total development of adopted
and assisted communities through the enhancement of knowledge and skills shared
by UB Volunteer Extension Coordinators that will facilitate equal access to resources
and opportunities for the upliftment of the people’s political, social, economic,
moral and intellectual
life geared toward self-reliance and cohesiveness.
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1. To adopt communities where literacy, livelihood, and technology transfer projects
can be implemented with the direct and indirect involvement of the UB family.
2. To support/ sponsor medical and dental missions in indigent barangays in coordination
and cooperation with services and welfare organizations.
3. To provide staff assistance, lecturers and training on Social, Cultural and Sports
components such as anti-drug abuse education, peace and order, theater arts, health
and safety, labor laws, cooperative, leadership, culture and sports, etc.
4. To develop and strengthen the human and spiritual aspects of a person or individual
through enhancement programs like group dynamics, recollection, retreat, etc.
5. To support environmental programs and other community development projects.
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The CES under the Community Assistance with Local Linkages (CALL -UB) Program is
1. Undertaking the Free Evening High School Project for the indigents as a contribution
to the Education for All Programs of the Government
2. Providing skilled and well-trained faculty members, employees and student leaders
who can prepare training designs and conduct seminar workshops, teach-ins, symposia
and fora on cooperatives, peace and order, health and safety, drug abuse prevention,
labor laws, livelihood projects and others.
3. Adopting a barangay for a period of five (5) years and assist other barangays/
communities on self-help and development projects.
4. Coordinating and establishing linkages with government and non-government organizations
engaged in community development and public welfare programs.
5. Mobilizing volunteers for community projects like tree-planting, cleanliness
and beautification and other environmental projects. Providing transportation and
allowances to volunteer workers who participate in community extension service.
6. Conducting solicitation schemes and fund raising activities for the benefit
of depressed communities through free medical-dental missions calamity-relief assistance
and other donations. Providing consultants, writers, translators and designer of
brochures, pamphlets, leaflets and posters for developmental project support and
promotion. Conducting sports clinics, cultural workshops and co-sponsoring of presentation
as support activities of developmental projects. As part of “Lakbay Kultura” project,
the faculty, employees and students cultural groups are actively involved in this
7. Making the university’s resources available for the community.
CES OPERATING PRINCIPLES
The University of Batangas – Community Extension Services (UB-CES) must be able
to respond to the call for societal transformation by serving the poorest of the
poor, the less privileged, the deprived and the oppressed.
UB-CES shall operate on the following principles:
1. Extension service goals should be achieved through the participation of the stakeholders
and the University community. The potential of the stakeholders will be identified
and developed to the end that the target community shall be trained and capacitated
to solve their own problems and make and implement their own decisions.
2. The leadership and managerial skills and potentials of the community leaders
shall be developed. CES shall prepare these leaders to continue carry on with the
project operation after active community extension work by the community shall have
3. The university shall establish a clear time frame. The gradual phase-out of the
community extension workers shall be co-terminus with the funding of the extension
program as approved by proper authorities.
4. There shall be continuous monitoring of the project from the initial planning
stage and beyond the phase-out/project termination phase. For this reason, the community
shall be trained to handle and sustain project monitoring in order to increase the
community’s involvement in the management process.
5. The target community shall be enjoined to identify their needs and problems.
The community shall be encouraged and motivated to seek alternative solutions to
their own problems.
6. The project should prove to be sustainable by:
a. Advocating organizational policies and sanctions as determined by the respective
b. Institutionalize self-help concepts to bring about internal organizational funding;
c. Continuing social and technical education for its members.
CES STRUCTURE AND ORGANIZATIONS
The Community Extension Services of the University of Batangas is headed by the
President and is assisted by the Vice-President for Students and External Programs,
the Director for Student Affairs and External Programs and the External Programs
Coordinator. Community Extension Service Coordinators (formerly called Designated
Contact Persons) from the different Colleges/Departments/Offices are appointed every
school year in order to maximize involvement from among the UB family and achieve
a more systematic Outreach Programs. The organizational chart is shown on Table