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Community Extension Services

The External Programs of the University of Batangas, formerly Western Philippine Colleges, was formally started way back in May 20, 1985 with the appointment of Mrs. Remedios L. Cilindro as Dean of External Programs. Nevertheless, the extension services had been an integral part of the school’s plans and programs since its foundation having provided functional literacy, livelihood development projects, feeding programs for malnourished children in depressed areas, coordinated and facilitated the conduct of seminars on drug abuse prevention, responsible parenthood, nutrition, etc. in various schools and communities in Batangas City and suburbs, gift giving to indigents and school children during Christmas and Foundation Days, “Care and Share Program,” “Bigay Puso,” etc.

On December 3, 1985, UB thought of utilizing broadcast media as part of its external programs to reach out to more people through its moral and family values reformation program. Miss Maria Cecilia V. Quizon, now Mrs. Verceles, was appointed Project Director of “Mag-ugnayan Tayo,” a school sponsored radio program aired over “DWAM” in Batangas City from 3:00-4:00 p.m. every Sunday. The production of the said program was participated by faculty members, employees and students of UB. In June 1998, it was given a new title, “Ugnayang Batangueno”, under a new time slot - 11:00-12:00 a.m. every Saturday with Mrs. Maria Cecilia Q. Verceles, Ruby Mayo-Balason and Ritchell C. Atienza anchoring the program. In January 1999, Rene E. Bersoto, a MassCom student replaced Mrs. Balason and Mr. Atienza, and in July 2000, Mr. Domingo Q. Catral, UB Cultural Affairs Coordinator, took over. To further expand its external programs and through the assistance of Congressman Hernando B. Perez, Dean, College of Law, and Senator Ramon Magsaysay Jr., the owner of CATV 6 in Batangas City, the Western Philippine Colleges was able to get a one-hour TV program, 6:00-7:00 p.m. every Saturday, for free. A VTR Production Team was organized by Atty. Roberto B. Panganiban, Vice-President for Student and External Affairs, to handle the CATV program which started airing on December 21, 1992. Since then, “Sulyap sa Kalinangang Batangueño” became the first CATV school-sponsored program in Batangas which focused on the Socio-Cultural-Historical heritage of the Batangueños. The said program, however, was suspended on December 9, 1994 due to the change in programming of the station. The Board of Trustees, in its desire to extend full support to the Office of the VP-SEA, merged in May 1994 the positions of Dean, Student Affairs and Dean, External Programs into the Office of the Director for Student Affairs and External Programs. Rev. Catalino T. Samonte, the Personnel Officer of the College, was given the position after the retirement of Mrs. Remedios L. Cilindro. The new Director presented to the President a proposal for the adoption of a barangay to hold the school’s Outreach Development Programs. The Board of Trustees approved the said proposal and a survey was conducted to determine which barangay in the province could be classified as economically, socially and educationally depressed. The barangay must also have available raw and indigenous materials, which can be tapped for development and production. The Director for SAEP conducted the survey for one month with the assistance of his students in Scientific Report Writing. The result was submitted to the VP-SEA who endorsed the same to the President for approval by the Board of Trustees. The BOT acted favorably on the recommendation of the President to adopt Bgy. Madalunot, Calaca, Batangas as the university’s adopted barangay for 1995 to 2000. The work program was prepared for the implementation of Project “Alalay Kita” by the SAEP Director and it was likewise approved for implementation. At the same time, corresponding programs of each department were prepared and implemented. A seminar workshop was conducted for the purpose. The untimely death of the Atty. Roberto B. Panganiban, VP-SEA, on August 6, 1997 hampered some outreach projects of the university which were funded by the Provincial Government of Batangas. The UB administration, in response to the need for a VP-SEA, appointed Atty. Jesus V. Mayo, who, like Atty. Panganiban, was also elected as Provincial Board Member of Batangas. In addition, a full-time External Programs Coordinator, Mrs. Ruby Mayo-Balason, was appointed on December 1, 1997 to assist the SAEP Director in implementing the community outreach programs and projects of the university. During the SY 1995-1996, the university started a community outreach project solely undertaken by a private educational institution in the province, the Free Evening High School (Evening classes) for indigent students. The first batch of twenty-three (23) students graduated last March 2000. In 1999, the Research and Development Center conducted a research about the Rehabilitation of Mangrove in Barangay Gulod, Calatagan, Batangas. This led to the espousal of the barangay as the university’s adopted community for 2000 to 2005. A Memorandum of Agreement (MOA) with Barangay Gulod, Calatagan, Batangas, the University of Batangas, the Apolinario R. Apacible School of Fisheries (ARASOF), the DENR-Ecosystems Research and Development Service and the DENR-Ecosystems Research and Development Bureau took effect in March 10, 2000. With this rehabilitation project, the university decided to “March-On” from Barangay Madalunot, Calaca, Batangas to its next adopted community, Barangay Gulod, Calatagan, Batangas. Involvement of the UB family was maximized in rehabilitating the disturbed area of the 58-hectare mangrove fish habitat in Bgy. Gulod. Students, faculty members and employees participated in the mass planting of mangrove propagules, establishment of a mangrove nursery, coastal clean-up, salt iodization processing, cooperative development seminar, leadership seminar, literacy program and other worthwhile community outreach projects. In 2005, after a much fruitful relation with Bgy. Gulod, the university moved in to its newly adopted community, Bgy. Munting Tubig, Ibaan, Batangas. On July 9, 2005, the University of Batangas, led by Rev. Catalino T. Samonte, SAEP Director, and Bgy. Munting Tubig, Ibaan, Batangas, led by Bgy. Chairman Dante V. Acebo, signed a Memorandum of Agreement (MOA) formalizing the adoption of the said barangay as UB’s adopted community for 2005-2010.
 The Community Extension Services (CES) as a Corporate Social Responsibility (CSR) of the university envision a dynamic participation, partnership and volunteerism in providing a holistic development that brings significant impact to the community.
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The Community Extension Services, is committed to promote total development of adopted and assisted communities through the enhancement of knowledge and skills shared by UB Volunteer Extension Coordinators that will facilitate equal access to resources and opportunities for the upliftment of the people’s political, social, economic, moral and intellectual life geared toward self-reliance and cohesiveness.
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1. To adopt communities where literacy, livelihood, and technology transfer projects can be implemented with the direct and indirect involvement of the UB family.

2. To support/ sponsor medical and dental missions in indigent barangays in coordination and cooperation with services and welfare organizations.

3. To provide staff assistance, lecturers and training on Social, Cultural and Sports components such as anti-drug abuse education, peace and order, theater arts, health and safety, labor laws, cooperative, leadership, culture and sports, etc.

4. To develop and strengthen the human and spiritual aspects of a person or individual through enhancement programs like group dynamics, recollection, retreat, etc.

5. To support environmental programs and other community development projects.
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The CES under the Community Assistance with Local Linkages (CALL -UB) Program is capable of:

1. Undertaking the Free Evening High School Project for the indigents as a contribution to the Education for All Programs of the Government

2. Providing skilled and well-trained faculty members, employees and student leaders who can prepare training designs and conduct seminar workshops, teach-ins, symposia and fora on cooperatives, peace and order, health and safety, drug abuse prevention, labor laws, livelihood projects and others.

3. Adopting a barangay for a period of five (5) years and assist other barangays/ communities on self-help and development projects.

4. Coordinating and establishing linkages with government and non-government organizations engaged in community development and public welfare programs.

5. Mobilizing volunteers for community projects like tree-planting, cleanliness and beautification and other environmental projects. Providing transportation and allowances to volunteer workers who participate in community extension service.
6.  Conducting solicitation schemes and fund raising activities for the benefit of depressed communities through free medical-dental missions calamity-relief assistance and other donations. Providing consultants, writers, translators and designer of brochures, pamphlets, leaflets and posters for developmental project support and promotion. Conducting sports clinics, cultural workshops and co-sponsoring of presentation as support activities of developmental projects. As part of “Lakbay Kultura” project, the faculty, employees and students cultural groups are actively involved in this project.

7. Making the university’s resources available for the community.
The University of Batangas – Community Extension Services (UB-CES) must be able to respond to the call for societal transformation by serving the poorest of the poor, the less privileged, the deprived and the oppressed.

UB-CES shall operate on the following principles:

1. Extension service goals should be achieved through the participation of the stakeholders and the University community. The potential of the stakeholders will be identified and developed to the end that the target community shall be trained and capacitated to solve their own problems and make and implement their own decisions.

2. The leadership and managerial skills and potentials of the community leaders shall be developed. CES shall prepare these leaders to continue carry on with the project operation after active community extension work by the community shall have ceased.

3. The university shall establish a clear time frame. The gradual phase-out of the community extension workers shall be co-terminus with the funding of the extension program as approved by proper authorities.

4. There shall be continuous monitoring of the project from the initial planning stage and beyond the phase-out/project termination phase. For this reason, the community shall be trained to handle and sustain project monitoring in order to increase the community’s involvement in the management process.

5. The target community shall be enjoined to identify their needs and problems. The community shall be encouraged and motivated to seek alternative solutions to their own problems.

6. The project should prove to be sustainable by:

a. Advocating organizational policies and sanctions as determined by the respective community;

b. Institutionalize self-help concepts to bring about internal organizational funding;

c. Continuing social and technical education for its members.
The Community Extension Services of the University of Batangas is headed by the President and is assisted by the Vice-President for Students and External Programs, the Director for Student Affairs and External Programs and the External Programs Coordinator. Community Extension Service Coordinators (formerly called Designated Contact Persons) from the different Colleges/Departments/Offices are appointed every school year in order to maximize involvement from among the UB family and achieve a more systematic Outreach Programs. The organizational chart is shown on Table 1.



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